DOPPELGANGER

Winter Campaign
2015


Art + Creative
Direction
Gastón Rhiner

PHOTO
Gabriel Machado

MODEL
Alejandro Salgueiro

AGENCY
Armada

CONCEPT
After reading Saramago's The Duplicated Man, I was so sure that "the doppelganger" idea was a strong concept for this brand campaign because AJ has 2 lines that live together: the formal and the casual one. So I imagined thisfancy man who was stalked by his casual alter ego. The campaign also featured a short film.