I began my career during college as a Junior Graphic Designer in a small advertising agency called Advertere in La Horqueta, San Isidro.  I worked at Advertere in different capacities on projects from editorial to web design. It was during this time that I had a complete view of what my future career could look like. 

After Advertere I worked as a freelance designer. Tercer Termino was one of many freelance jobs I had. It was there I learned to design Flash based web projects andAlgo programming.

By December of 2003, one of my college professors recommended me for Editorial Designer at Imagen HB, a graphic design studio in Colegiales. At Imagen I was fortunate to work with many local and global brands such as TNT Latin American, TNT USA, Gramón Laboratories, photographer Nicolas Hardy, and world renown Argentinian Chef Donato DeSantis.  A few months later, I was named Art Director for the graphic area. 

By March of 2005, I wanted to explore the video world so I took a job at InTacto, a well-known interactive agency. As Senior Graphic Designer and Head of Art, I hadthe opportunity to work with Mercedes Benz and Coca Cola. InTacto also gave me the chance to work with very creative people and exploring the Video Edition in after effects.

Jimena Nahon, one of the most influential women in the fashion world of Buenos Aires, called me to interview at Catalogue, the avant-garde "fashion bible" of Argentina. I worked with Jimena on web projects for all of the major fashion brands in South America like Rapsodia, Vitamina, Regina Cosmetics, Cerini and Amores Trash Couture. I am proud to call Jimena both mentor and friend.

At the same time an interactive agency, ECubo, asked me to work with them on web and interactive projects for GREY Argentina and Brazil. ECubo needed someone with a creative background as it is an agency formed by computer programmers. I was in charge of image and style on projects for Heineken, Coke Light and Unileverto name a few.

I was looking to merge my passions of fashion, art and design. I left InTacto in October of 2006 and joined one of the most important photography studios in BuenosAires, Machado Cicala, as Graphic Art Director. I was in charge of all the graphics for their clients and helped with the photo shoot productions. I worked with labels like Ricky Sarkany (the Argentian Manolo Blanik), Blaqué, Perramus, Prestige, Absolut Joy, Sans Doute, and Zhoue.

In January of 2009, I was hired as Art Director at the interactive agency, United Virtuality. I worked on the following accounts: Rexona, Axe Mexico, Coca Cola, Corona Light, Tramando by Martin Churba, Maybeline New York, Jonhson & Jonhson, Unilever and Ford. Soon I was promoted to one of the positions of Head of Design at the agency. My expertise in fashion assisted in the development of "cool" projects with a twist. During this period I was still working in a freelance capacity as an Art Director for Machado Cicala.

After almost a year, an opportunity was presented to me at Grey Argentina. There I was in charge of projects for Pringles, Visa, Artear, Playboy, and YPF. I was also one of the art directors chosen to pitch an HBO's "Game of Thrones" premiere presentation. Though I enjoyed this work immensely fashion was always on my mind. I decided to move to Aschen, a production and branding agency for fashion labels. I was selected as Art Director for fashion brands. I assisted in developing conceptsand branding for the likes of Falabella Department Store, Biutiful  (a cafe owned by Wanama - one of the most important fashion labels in Argentina), and Positivo BGH.

In 2013, Absolut Joy, one of the brands I worked with at Machado Cicala, was interested in hiring a Creative/Art Director for the brand and for a second soon to be launched brand, Somos Santos. They offered me the position. I helped develop the collections and did the research for each season defining the way both labels should be presented. Absolut Joy was the Tom Ford of the brands while Somos Santos went for the younger rebel like The Kooples or Saint Laurent. At Somos SantosI created the main concept, the logo and defined the target audience. I was involved in defining the communication for the brand, the architecture of its flagship store,the concepts for each season, the photo shoots of the campaigns, choosing the photographer and defining all looks.  

In December of 2014, I was asked to join Sarkany's team as Art Director, managing the communication from social media to graphic field to campaigns.