DEATHRACE 2000

Cinter Campaign
2014


Art + Creative
Direction
Gastón Rhiner

PHOTO
Gabriel Machado

MODEL
Alejandro Salgueiro

AGENCY
Armada

CONCEPT
Everyday there's a battle in the insights of the man: What to dress? Formal or casual? So I took this idea and both alter egos of the brand compeating in a race, a death race. The winner will own the decition about the look of the day of the man that they live in. Is like the devil and the angel on the shoulder but with a twist!