________

2014

CREATIVE DIRECTION
+ ART DIRECTION
Gastón Rhiner

________

CONCEPT
I didn't want to take the literal meaning of "Somos Santos" (We are Saints) so I decided not to go the religious concept of the brand's name. I went for the "native american" concept that the animal spirits rules everything in this world. So I asked myself which animal would be the most loyal, strongest and powerful and I came with the idea of the Great Dane. Big (powerful) but one of the most loyal creatures of this world. I also decided not no go with color. Keep it simple and clean!